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"Disinformation succeeds not because it is convincing, but because it is engineered to exploit attention, emotion, and amplification."
Mechanics of Disinformation focuses on the operational processes that enable disinformation to function at scale. This section analyses how cognitive biases, emotional triggers, algorithmic amplification, and coordinated behaviours interact to transform misleading content into persuasive and persistent narratives. By unpacking these mechanisms, learners gain practical insight into why disinformation spreads efficiently and how structural features of digital platforms reinforce its impact.
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